Exyte Employee Engagement Survey – Eine Marke im Wandel

Exyte is not only transforming and evolving its organization but also its brand. The internal campaign for the Employee Engagement Survey was more than just an activation—it was a statement about the evolution of the corporate identity. With bold claims like “I love my job at Exyte” and “How deep is your love?” emotionality was deliberately established as a brand element. Through a visually striking, unconventional campaign featuring vibrant colours, a heart icon, and a catchy jingle, the initiative broke away from the technology-focused brand image, fostering a new, employee-centered brand perception.