#vorausschlau
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Credits
Company / Customer
Details
The Saxon Ministry of the Environment makes young people aware of the necessity of renewable energies by being present in channels and at touch points the target group already frequents. Our campaign look is unexpected, unconventional and refreshing. Its handmade appeal is a clear contrast among the increasingly AI generated content. The extraordinary attracts attention, perception and active engagement. A playful approach formulates basic knowledge, raises awareness and motivates action. Interaction is our lever for a longer lasting engagement, triggering recommendations, spurning action.
The Jury‘s Statement
The Saxon Ministry of the Environment has developed an impressive strategy with the "#vorausschlau" campaign to inspire young people about renewable energy and climate protection. With a distinctive, handcrafted aesthetic and a deliberate contrast to AI-generated designs, it successfully fosters attention and engagement. The combination of physical presence, interactive digital formats, and a target-group-specific approach creates a meaningful connection and motivates sustainable action. This project stands out for its expressive design and strategic consistency.
