HolidayCheck - Folge deiner Sonne
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Details
In a society that constantly strives for performance, even relaxation becomes a challenge. This is exactly where "Follow Your Sun" comes in: The campaign successfully recharged the HolidayCheck brand emotionally, placing the core theme of relaxation at the centre. Instead of generic dream beach images, it showcased real, personal moments of relaxation. Through a data-driven multi-channel strategy, HolidayCheck was repositioned as a modern, inspiring platform—emotional, relevant, and with a clear promise: A holiday with 100 % relaxation.
The Jury‘s Statement
HolidayCheck redefines itself as a powerful brand with “Follow Your Sun.” At its core is the desire for authentic relaxation, compellingly portrayed through emotional storytelling and genuine, individual moments. The data-driven multi-channel strategy distinctly highlights the brand and secures a relevant position in the competitive landscape. With striking aesthetics, consistent execution, and a deeply rooted message, HolidayCheck successfully positions itself as a modern platform with a clear promise: holidays that truly rejuvenate.
