HolidayCheck - Folge deiner Sonne
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
In a society that constantly strives for performance, even relaxation becomes a challenge. This is exactly where "Follow Your Sun" comes in: The campaign successfully recharged the HolidayCheck brand emotionally, placing the core theme of relaxation at the centre. Instead of generic dream beach images, it showcased real, personal moments of relaxation. Through a data-driven multi-channel strategy, HolidayCheck was repositioned as a modern, inspiring platform—emotional, relevant, and with a clear promise: A holiday with 100 % relaxation.
The Jury‘s Statement
HolidayCheck is a platform that supports travelers in planning their vacations. Through the campaign "Follow Your Sun," the brand was impressively redefined on an emotional level. Instead of generic images, it focused on genuine, personal moments of relaxation, establishing the theme of recovery as its central promise. A data-driven multi-channel strategy ensured targeted communication and relevance. The project stands out for its consistent blend of emotional depth, strategic clarity, and contemporary execution.
