Arbeitgebermarke Johanneswerk
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
In the employer brand, the design elements of the corporate brand are further developed in a multifaceted way. As an inclusive and diverse team, "das gute Werk" now positions itself deliberately as an attractive employer. With the claim "Make Yourself Matter," the highest recognition is given to employees. It combines appreciation and self-efficacy, is clear, comprehensible, and bold. The claim uses direct, immediate language to specifically highlight the individual importance of each person – a signal to current and future employees that brings community and diversity to life.
The Jury‘s Statement
Evangelische Johanneswerk has redefined its employer brand with impressive precision and creativity. The claim "Mach dich wichtig" (“Make yourself important”) places each employee at the center, combining appreciation with a sense of empowerment. The visual and content design is clear, inclusive, and consistent across all media. Particularly noteworthy is the successful balance between strategic brand management and emotional engagement, which strengthens the brand sustainably and makes community and diversity impressively tangible.
