Google AI Playbook
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
The Google AI Playbook is a helpful guide introducing the concept of artificial intelligence. It showcases tangible real-world examples and explores AI's potential to shape our everyday life. Beginning with the evolution of AI and explaining key AI buzzwords, it provides meaningful information together with practical use case examples, emphasizing Gemini, as Google's largest and most capable AI model. The Google AI Playbook merges analogue and haptic elements with digital content, coming together as a "phygital" learning guide that’s being designed and intended to help readers better understand AI and leverage its great opportunities.
The Jury‘s Statement
Google demonstrates with the "Google AI Playbook" how complex technologies can be made accessible in a captivating way. The project combines physical and digital elements into a hybrid learning format that brings the world of artificial intelligence to life. Its clear structure, interactive content, and real-world examples make the abstract subject both comprehensible and inspiring. Particularly impressive is the intelligent integration of tactile and digital experiences that actively engage users. A remarkable example of pioneering brand communication.
