Zeit für Großes
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
With the “Zeit für Großes” campaign, Builtech is setting new standards in employer branding and presenting itself as an innovative employer. Our largest campaign authentically shows our own employees in a smart channel mix. The aim is to focus on the relevance of the skilled trades, inspire young talent and position Builtech as an attractive employer brand. The campaign presents strong messages, shows employees' pride in their professions, as well as the diversity and prospects in the skilled trades. In this way, we strengthen the perception of the skilled trades and create a lasting connection with the target group.
The Jury‘s Statement
Builtech, an alliance of leading craft companies in the DACH region, demonstrates outstanding execution in employer branding with the campaign "Zeit für Großes" ("Time for Greatness"). The authentic portrayal of employees combined with a strategically crafted channel mix creates an emotional connection with the target audience and positions craftsmanship as a future-oriented sector. Particularly impressive is the ability to overcome regional and logistical challenges with creative solutions such as mobile advertising spaces. The campaign stands out for its clarity, precision, and consistent focus on the values and perspectives of the craft industry.
