PETE
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Credits
Company / Customer
Details
The web series Pete is designed to deliver insightful, factual information on tax-related themes while exploring key business-related issues. The main character, janitor Pete, acts as a lively mascot, conveying the company's messages in an engaging and entertaining manner.
The Jury‘s Statement
ETL ADHOGA, specializing in tax consulting for the hospitality industry, has created a distinctive communication solution with the character "Hausmeister Pete" ("Caretaker Pete"). With humor and approachability, Pete conveys complex topics in a charming and comprehensible way. Particularly impressive is the successful balance between entertaining presentation and factual information – within a legally demanding context. Through versatile use across various channels, "Pete" becomes a charismatic ambassador who sustainably engages target audiences while positioning the brand in a strikingly memorable way.
