RTD "Carissima Limoncello Spritz" in der Dose
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
Ciao Carissima, ciao dolce vita! The limoncello of the beloved ones is preparing for summer time and presents itself in its favourite dress, the Limoncello Spritz. Ready to drink in a portable can, the fruity-fresh Carissima Limoncello Spritz can be enjoyed anywhere with anybody - alone or with the beloved ones. Salute!
The Jury‘s Statement
Carissima embodies the Italian way of life in an impressive manner, bringing “Carissima Limoncello Spritz in the can” to the market as a concept that effectively unites tradition and modernity. The brand stands out with its harmonious, fresh design and clear positioning that appeals to a wide audience. Particularly noteworthy is the sustainable production approach, combining ecological responsibility with high quality. This project sets a strong example of contemporary brand management with emotional appeal.
