Chantré
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
As part of an extensive redesign, the outdated look of the German spirits brand Chantré's packaging was visually and emotionally upgraded. More contemporary and fresher, without losing sight of the brand heritage - in the design of the new brand and packaging appearance, the traditional look was replaced by a lighter and higher-quality overall impression. In addition to the relaunch of the well-known wine brand, the strategic launch of other products followed, including the cream liqueur Chantré Crème, which appeals to a younger and particularly female target group and breathes new life into the brand.
The Jury‘s Statement
The comprehensive redesign of the German spirits brand Chantré impresses with its successful balance between tradition and modernity. With a clear design strategy, the brand's classic look has been rejuvenated and enriched with an elegant, streamlined aesthetic. The curved label shape and premium tactile quality harmoniously highlight the brand's values. At the same time, the expansion of the product portfolio with a targeted appeal to new audiences brings a fresh perspective to the brand. An inspiring example of excellent packaging design.
