pfister - A BRAND FOR ME. Vom Möbelhaus zur Lifestyle-Marke
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
The Brand: Möbel Pfister, the market leader in Swiss home furnishings, has stood for quality, design, and customer-focused service for over 140 years. With 17 stores and an online shop, Pfister offers diverse home solutions. The Challenge: Pfister is evolving from a traditional premium brand to a relevant choice for everyone—especially younger target groups (Gen Y)—without losing existing customers. The Solution: *A Brand for Me*—confident through expertise, affordable with attractive pricing, and inspiring with a new brand identity, product worlds, and logo design.
The Jury‘s Statement
Möbel Pfister, the Swiss market leader in home furnishings for over 140 years, has achieved an impressive transformation with the project "A Brand for me." The brand has evolved from a traditional provider into a relevant, inspiring, and accessible lifestyle brand. With a clear, modern design and a consistent repositioning, Pfister successfully appeals to younger audiences without alienating its loyal customers. Particularly noteworthy is the harmonious blend of contemporary aesthetics and strategic precision, which makes this project outstanding in its category.
