Die erste virtuelle Influencerin, die über KI aufklärt
Winner
Excellent Brands
Corporate Services
Details
In July 2024, avatar “Viki” cleared up knowledge gaps about AI on Instagram. As a digital employee, she spoke openly about the potential uses of AI and did not hide the technological or ethical challenges. Technology innovation: Viki is created using video-to-video, image-to-video and text-to-speech models. Growth success: +600 % follower growth and +120 % engagement since channel launch. Efficiency gain and cost reduction: The production process, which is independent of human testimonials in terms of time and space, has reduced the average creation costs per video by 75 %.
The Jury‘s Statement
BearingPoint demonstrates with the project "Viki" how forward-thinking communication can be realized in a corporate context. The first AI-based avatar, capable of explaining complex topics around artificial intelligence in an accessible and authentic way, sets new benchmarks in brand work. The combination of technological precision and emotionally engaging communication creates a format that is both informative and memorable. This exemplary implementation highlights how strategic brand communication can be designed to be truly future-oriented.
