Love Brand Living Haus

The goal of Living Haus' brand transformation was to create a love brand that firmly resonates with current and future home builders, both in mind and heart. Positioned as an emotional companion on the journey to the dream home, with the empowering claim »Leb dich Haus«, the brand focuses on self-realization for families. The rebranding includes a mobile-first website, digital home catalogs, and gamified tools like the Zuhause-Guide and Home Configurator. Living Haus is clearly positioned across digital, social media, and out-of-home channels, with a cohesive brand experience throughout the customer journey.