Vossloh AG

Vossloh is receiving a lot of tailwind from the rail renaissance. A good starting point for further developing the brand. In order to achieve the goal of uniform brand communication and a stronger “OneVossloh” identity, a participative process was carried out with strategy workshops, employee and customer interviews. These analyses and target images were incorporated into the final brand identity and translated into a more progressive design and a new brand narrative. Our mission: enabling green mobility.