Suchen war gestern - heute sind Antworten gefragt: Der KSB-Bot liefert sie
Winner
Excellence in Brand Strategy and Creation
Brand Communication – User experience
Details
Searching is a thing of the past! The KSB Bot revolutionizes healthcare web searches. As Switzerland's first hospital using Chat-GPT technology, Kantonsspital Baden (KSB) makes complex content easily accessible. With an optimized website, an AI-powered knowledge database, and user-friendly design, the bot delivers answers instantly—from parking fees to medical topics. Over 10,000 daily queries show its success. Developed with Ascent and Aiaibot, the KSB Bot stands for innovation and user focus, tailored to patients' needs.
The Jury‘s Statement
The Kantonsspital Baden demonstrates how complex healthcare information can be made intuitively accessible. By introducing an AI-powered chatbot and a clearly structured website, the user experience is placed at the forefront. The combination of precise technology, user-centered design, and strategic execution creates a platform that is both functional and aesthetically appealing. This project sets new benchmarks for digital accessibility and exemplifies how brand communication can be effectively crafted in the digital age.
