POS-Kommunikation "Workshopaufsteller Hamburger Fischverkäufer"
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale
Credits
Company / Customer
Details
In Europe's largest Telekom shop, the flagship store in Hamburg, the brand presents itself as a platform and host for workshops/events covering all topics in its product world. It offers customers and interested parties brand connections beyond the products, as well as exceptional added value. The likeable, charismatic barker welcomes customers at the entrance as an eye-catcher with authentic local colour and, as a symbol of the seller with entertainment value, builds the bridge to the workshops. Changing events are placed on the chalkboard. The unique and environmentally friendly exhibit is made of MDF wood and 3D printing.
The Jury‘s Statement
The brand creates an inspiring experience in Europe’s largest telecom shop, going far beyond the traditional point of sale. The charismatic and approachable market crier at the entrance blends authentic Hamburg charm with the modern brand world, offering a memorable point of connection. The combination of sophisticated design, local relevance, and sustainable materials such as MDF wood and 3D printing sets new benchmarks both strategically and creatively. This POS communication stands out for its emotional impact and seamless fusion of functionality and aesthetics.
