Blueyou - Serving the Ocean
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
After 20 years of pioneering sustainable seafood globally, Blueyou was ready to revitalize its brand. Our research revealed a vital link between responsible sourcing and delicious dining – which inspired their new brand positioning, ‘Serving the Ocean’. With a design approach called 'Fascinocean', we created 50+ unique product designs and packaging and overhauled their business materials and portfolio management, aligning with their pioneering spirit and passion for seafood. The outcome? A cohesive brand that resonates across all touchpoints, empowering Blueyou to spark a movement of “eating for change”.
The Jury‘s Statement
Blueyou, a Swiss company specializing in sustainable seafood, has impressively refined its brand identity with this project. The repositioning through the message “Serving the Ocean” combines responsibility and enjoyment in an inspiring way. Particularly noteworthy is the aesthetic design, which achieves clear differentiation through striking color schemes and creative packaging. The consistent implementation across all touchpoints establishes the brand as a charismatic and credible ambassador for sustainable consumption.
