RTD "Carissima Limoncello Spritz" in der Dose
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
Ciao Carissima, ciao dolce vita! The limoncello of the beloved ones is preparing for summer time and presents itself in its favourite dress, the Limoncello Spritz. Ready to drink in a portable can, the fruity-fresh Carissima Limoncello Spritz can be enjoyed anywhere with anybody - alone or with the beloved ones. Salute!
The Jury‘s Statement
The brand “Carissima” perfectly captures the Italian lifestyle with its Limoncello Spritz in a modern and practical packaging. The can’s design is clear, fresh, and eye-catching while maintaining the brand’s recognizability. The project particularly impresses through its sophisticated balance of aesthetics and functionality, seamlessly integrated into the brand identity. With a charismatic appeal and a commitment to sustainable production, this project raises the bar in the category of packaging design.
