Herz New York Coffee Roasters
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
The packaging that was developed for the coffee brand Herz impresses with its straightforward and minimalist design. The bright colour attracts attention, ensuring a striking shelf presence.
The Jury‘s Statement
The packaging of “Herz” impresses with its minimalist yet striking design, perfectly reflecting the brand’s urban identity. The vibrant color scheme ensures a distinctive shelf presence and underscores the modern brand aesthetic. Particularly compelling is the consistent integration of sustainability and visual appeal: the use of recyclable materials makes a strong statement for ecological responsibility. This successful combination of strategic focus and design clarity makes the project stand out in its category.
