Junge Banking Kunden
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Details
The Sparda-Bank Nürnberg launched the campaign "Young Banking Customers" to engage Generation Z and young adults in banking and finance. Through creative content on TikTok and other measures, the bank successfully reduced the average age of new customers from 55 to 35. Additionally, stronger brand loyalty and greater reach were achieved. TikTok is just one of many creative initiatives through which the bank targets young audiences and positions itself as a pioneer in digital financial communication.
The Jury‘s Statement
Sparda-Bank Nürnberg demonstrates with its social media strategy how a traditional brand can successfully reposition itself. With a clear focus on TikTok, it manages to present complex financial topics in a humorous and accessible way. The creative blend of professional content, regional relevance, and authentic contributions creates a strong emotional connection with the younger audience. This project sets benchmarks for digital communication in the banking sector and impresses with its strategic precision and creative strength.
