Rebranding VR Bank Rhein-Neckar Private Banking

First-class on-site consulting, a strong regional network, and exclusive financial solutions — VR Bank Rhein-Neckar delivers private banking at the highest level. Yet, the brand has seldom been associated with exclusive wealth management. The new private banking brand identity changes that, making its core values tangible. The claim “Wir Vermögen Das.” conveys proximity, security, and expertise. Abstract illustrations add a fresh, artistic dimension to the existing design — because private banking is an art. At the same time, advisor portraits create a sense of closeness and trust.