Shaping The Future Of Rail Infrastructure
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
Under the motto “Shaping The Future Of Rail Infrastructure”, Vossloh developed an international brand campaign - derived from the further developed brand identity. With new design elements, a three-phase campaign with the milestone InnoTrans 2024, the world's leading trade fair for rail technology, and creative elements. One highlight on our journey to InnoTrans: Drones flying over Berlin.
The Jury‘s Statement
Vossloh, a global expert in rail infrastructure, has impressively demonstrated how brand communication can excel both strategically and creatively with its campaign under the motto "Shaping the Future of Rail Infrastructure." The combination of real drone staging and digital post-production results in a visually powerful experience. By seamlessly integrating design elements, a clear message, and a well-thought-out narrative, the brand identity is conveyed in a concise and contemporary manner. A prime example of pioneering brand work.
