VPV High Performance Customer Journey Wiederanlage
Winner
Excellence in Brand Strategy and Creation
Brand Communication – CRM and Personalization
Details
CRM with character: Personalization that drives sales. When pension and life insurance policies mature, a new, personalized journey begins for VPV customers: Since August 2024, they have received automated communication tailored to their individual needs based on over 130 data attributes – from a celebratory greeting to an explanatory video landing page to an interactive future check with personalized options for action. The result: highly qualified leads and a 241% increase in conversion rates. A milestone for data-driven CRM with real added value for customers and sales.
The Jury‘s Statement
The VPV insurance company has created a groundbreaking project with its personalized customer journey, elevating the support for customers with expiring insurance policies to a new level. With precise, data-driven communication and tailored content, every customer interaction is made meaningful. The combination of technological excellence, clear communication, and strategic focus impresses with its pioneering quality. This project sets benchmarks for the sustainable strengthening of customer relationships and the creation of long-term value.
