Rebranding der Marke Caramba
Winner
Excellence in Brand Strategy and Creation
Brand Revival of the Year
Details
With modern design and a clear brand message, we give our brand a strong identity. In doing so, we are combining tradition with a forward-looking approach and creating an emotional connection with our customers. With the repositioning, we are specifically addressing new target groups and at the same time strengthening the relationship with existing customers. Our aim was to create a brand that is not only visually convincing, but also has an emotional impact. We want our customers not only to use our products, but also to realise their visions with them - with enthusiasm, passion and trust in our brand.
The Jury‘s Statement
Caramba, a brand with over 100 years of tradition, has been revitalized through a groundbreaking rebranding. With a clearly defined brand personality that unites simplicity and inspiration, an emotional connection to a broader audience has been forged. Visual design, memorable communication, and digital experiences combine into an impressive whole. The balance between historical heritage and modern appeal makes this project an outstanding example of sustainable brand management.
