Vossloh AG
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
Vossloh is receiving a lot of tailwind from the rail renaissance. A good starting point for further developing the brand. In order to achieve the goal of uniform brand communication and a stronger “OneVossloh” identity, a participative process was carried out with strategy workshops, employee and customer interviews. These analyses and target images were incorporated into the final brand identity and translated into a more progressive design and a new brand narrative.
The Jury‘s Statement
Vossloh, a leading provider of rail infrastructure solutions, has set a benchmark with its clearly defined brand strategy. Through a participatory approach, employees and customers were involved to create a cohesive brand identity. The combination of strategic precision and creative design is evident in the modern corporate design and a concise brand narrative. This project impresses with its consistent implementation, effectively uniting internal and external communication while sustainably strengthening brand identification.
