ulrich medical – dedicated to you.
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Credits
Company / Customer
Details
ulrich medical is a family-owned German medical technology company with a global presence that has been around for over 110 years. As part of our rebranding, we have realigned our brand to clearly and concisely communicate our core values of reliability, top-performance and dedication. This authentic repositioning strengthens our relationships with customers, partners and employees and underscores our commitment to enhancing innovative healthcare solutions.
The Jury‘s Statement
ulrich medical, a German medical technology company with over 110 years of history, has achieved a remarkable repositioning with its brand project. The strategic work, based on thorough market research and clearly defined brand values, impresses with its consistency and depth. Particularly striking is the digital execution: the new website combines modern design with high functionality, making the brand intuitively tangible. This project demonstrates how strategic brand work creates relevance and approachability while remaining authentic.
