EOC Kampagne SPIE
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
Based on the “Employer of Choice” project, SPIE developed an employer branding campaign that actively involves employees and values their technical expertise. It masters the challenge of uniting the diverse specialist areas of the multi-technology service provider in a consistent message, while remaining individually adaptable for regional teams. High-quality brand assets convey authentic insights into the professional world. The result: increasing numbers of applicants, stronger employee loyalty and a growing sense of unity - a pioneering design for sustainable employer attractiveness.
The Jury‘s Statement
SPIE, a multi-technical service provider, has achieved an impressive balance between authenticity and strategic diversity with its employer branding campaign. By involving real employees and highlighting their technical expertise, the campaign gains a unique credibility. Customizable campaign assets and a well-thought-out digital toolbox ensure a consistent brand message while allowing regional adaptability. This project impresses with its powerful combination of identification strength, aesthetic design, and sustainable employer appeal. It stands as a trailblazing example of excellent brand work in employer branding.
