GEA New Food Report – Wie Corporate Media den Appetit anregt
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
With its "New Food Frontiers" report, GEA positions itself as a pioneer in the promising field of alternative proteins. The innovative perspective – including survey results from more than 1,000 professional chefs as culinary opinion leaders – provides fresh insights into the acceptance and potential of New Food. Through a cross-media campaign (print, event, digital, radio), the technology leader succeeds in making a complex B2B topic tangible and reaching new target groups. The report gives voice to the company's purpose – "Engineering for a better world" – and makes GEA's contribution to more sustainable nutrition visible to the public.
The Jury‘s Statement
GEA, a leading provider of technologies for food and beverage production, demonstrates an impressive approach to a highly topical issue with the report "New Food Frontiers." The decision to survey international chefs as opinion leaders offers an unexpected perspective on alternative proteins. The combination of in-depth analysis, cross-media implementation, and clear purpose-driven communication makes this project particularly impactful. It successfully presents a complex topic with both depth and accessibility, effectively reaching new target audiences.
