congstar Fairnessheld*innen
Gold
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
The congstar Fairnessheld*innen is an initiative that gives people, associations and organizations who are committed to a fairer world additional reach. Every month from May to December 2024, dedicated people, associations and organizations that have a positive impact on social life and stand up for important issues were nominated. The nominees were presented via the congstar website, the Instagram channel and the FAIRsprochen video podcast. The Fairnessheld*in of the month received more coverage through an interview in the ZEIT Campus Branded Content Hub.
The Jury‘s Statement
Congstar, a telecommunications provider, demonstrates an impressive approach to socially relevant communication with the project "congstar Fairnessheld*innen" (Fairness Heroes). By actively supporting individuals and organizations advocating for fair values, the initiative not only raises awareness for crucial topics but also effectively amplifies their reach. The integration of digital and traditional media, including a content hub in collaboration with the ZEIT Campus, elevates this project to a distinctive level. Its clear structure, authentic engagement with target audiences, and consistent involvement of nominees stand out. The initiative is an outstanding example of how brand communication can be designed to be socially significant – strategically sound, visually compelling, and powerfully executed.
