Potcast
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Details
Potcast – Awareness Without Preaching. With the “Potcast” brand, the Saarland Ministry of Labor, Social Affairs, Women, and Health has launched a modern platform for cannabis prevention. The goal is to provide unbiased, authentic education for young people—meeting them where they are: on social media and streaming platforms. The podcast features conversations with experts and those affected, complemented by social media content that blends information with entertainment. A campaign that delivers facts, dispels myths, and raises awareness.
The Jury‘s Statement
With “Potcast,” the Saarland Ministry for Labor, Social Affairs, Women, and Health has created an educational prevention campaign that impresses with strategic clarity and design relevance. The podcast combines scientific facts with personal perspectives and reaches its target audience where they are – on social media and streaming platforms. The combination of evidence-based content and modern, distinctive design makes the campaign an impressive example of impactful brand communication in a social context.
