Stay Safe
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
To highlight World Day for Safety and Health at Work on April 28, we have created an emotional trailer that focuses on what really matters: Safety for you and your loved ones! To make this simple message actionable and to create an emotional approach to this topic, we have changed the perspective. From our colleagues to their families and friends - to their loved ones!
The Jury‘s Statement
Vossloh impressively demonstrates with its project "Stay Safe" how an important message can be conveyed emotionally and effectively. By shifting the perspective from employees to their loved ones, the importance of safety is brought to a profound, human level. Visual and narrative elements are seamlessly interwoven, creating a poignant and reflective atmosphere. This project stands out for its clear, consistent execution and showcases how strong brand communication can effectively highlight even complex topics.
