Brand communication across all touchpoints.
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
As part of the brand transformation, Living Haus was reimagined as a holistic experience platform, aimed at emotionally engaging and personally guiding users. The website frames the »prefabricated home, just the way I want it« as a personal journey of self-realization. Structure, content, and design are consistently user-centered: clear, intuitive, and mobile-optimized. Digital tools like the Living Haus Configurator, the Zuhause-Guide, and interactive home catalogs create an inspiring, playful experience – tailored to the wishes of home builders.
The Jury‘s Statement
Living Haus masterfully combines digital experiences with emotional depth. The new platform is more than just a website – it is an identity-defining hub that inspires and excites home-building families. Featuring a clear information architecture, a sophisticated design system, and interactive tools such as the house configurator and the home guide, it delivers a seamless user experience. This consistently user-focused approach sets benchmarks and demonstrates how brand work can create genuine connection and relevance.
