#SCHUFA Office
Winner
Excellence in Brand Strategy and Creation
Brand Innovation of the Year
Details
Everyone knows SCHUFA, but only few understand what it is about. To educate young people at the start of their financial journey, we need a communication strategy that truly resonates with the target audience. To achieve this, we need to increase reach and frequency: We launch our social media series "SCHUFA Office", a social media series. In 20 episodes, 9 creators will humorously explain the function, products, and benefits of SCHUFA. The protagonists, who couldn’t be more different from each other, will boost the entertainment factor. A continuous storyline and special guests ensure reach and create surprise moments.
The Jury‘s Statement
With its project, SCHUFA has taken a bold step by making complex financial topics understandable and accessible for a young target audience. The humorous storytelling, embedded in an ongoing series format, combined with charismatic characters and a target-oriented approach, demonstrates outstanding creative achievement. By successfully merging entertainment with education, it not only fosters transparency but also enables a lasting improvement in brand perception. A trailblazing campaign that sets benchmarks for modern consumer communication.
