Bionic Fan
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
MAHLE and agorate, unveil an innovative social media campaign for the launch of the bionic fan at IAA Transportation 2024. Inspired by nature, the campaign emphasizes the synergy between technology and the silence of owls to enhance e-mobility efficiently.
The Jury‘s Statement
MAHLE, a leading company in the automotive supply industry, has created an impressive example of merging technology and nature with the introduction of the bionic fan. The social media campaign for its launch stands out with its striking visual language and targeted communication to relevant audiences. Using the metaphor of the owl as a symbol of quiet efficiency, the message is conveyed clearly and emotionally. The outstanding combination of strategic planning, design elegance, and impactful execution distinguishes this project in a remarkable way.
