CGN – Mehr als ein Airport
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
Airports are more than just transit centres - they are stages of everyday life where countless stories take place. But who tells them? With CGN, KRANZ and Cologne Bonn Airport have created a completely new form of branded entertainment: A mockumentary that shows the airport as a vibrant microcosm - humorous, approachable and full of quirky characters.
The Jury‘s Statement
Cologne Bonn Airport demonstrates with "CGN – More Than an Airport" that top-level brand communication can not only inform but also entertain. The humorous mockumentary portrays the airport as a vibrant microcosm full of eccentric characters and stories. With a documentary style that blends situational humor with emotional storytelling, it creates a connection with the audience that goes far beyond traditional advertising formats. Particularly impressive is the consistent social media strategy, making the content viral and highly versatile. The project stands out for its conceptual clarity, creative precision, and strategic reach, setting new benchmarks in emotional brand management.
