VPV High Performance Customer Journey Wiederanlage
Best of Best
Excellence in Brand Strategy and Creation
Brand Efficiency of the Year
Details
CRM with character: Personalization that drives sales. When pension and life insurance policies mature, a new, personalized journey begins for VPV customers: Since August 2024, they have received automated communication tailored to their individual needs based on over 130 data attributes – from a celebratory greeting to an explanatory video landing page to an interactive future check with personalized options for action. The result: highly qualified leads and a 241% increase in conversion rates. A milestone for data-driven CRM with real added value for customers and sales.
The Jury‘s Statement
VPV Versicherungen has created an impressive piece of brand work with its personalized customer journey for reinvestment. At its core lies a consistently data-driven and personalized approach that places the customer as an individual at the center. With well-structured measures such as individualized landing pages, interactive future checks, and a transparent advisor dashboard, the project sets new standards in customer relations. The seamless integration of technological solutions supports not only functionality but also the emotional relevance for the target group. The project’s strategic and creative consistency, combined with its measurably effective implementation, is convincing across the board. It successfully balances efficiency and empathy, delivering sustainable value for both customers and the brand – an outstanding achievement.
