PETE
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Credits
Company / Customer
Details
The web series Pete is designed to deliver insightful, factual information on tax-related themes while exploring key business-related issues. The main character, janitor Pete, acts as a lively mascot, conveying the company's messages in an engaging and entertaining manner.
The Jury‘s Statement
Tax consulting is rarely perceived as an emotional topic – but this is exactly where the project "Pete" comes in. Through the charming character of the janitor, it succeeds in presenting complex tax consulting content for the hospitality and gastronomy sectors in a concise and entertaining way. The combination of edutainment, multimedia presence, and strategically targeted audience engagement elevates the project to an impressive level. It demonstrates how factual content can be creatively and effectively staged.
