Du machst uns aus
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
The recruitment campaign for the Sparkassen-Finanzgruppe Hessen-Thüringen promises something rare in today’s job market: genuine appreciation. Our message is a personal invitation: "You make us who we are. Just as you are. With what you bring." This integrated campaign features real apprentices from Sparkassen and its partners LBS, Helaba, and SV SparkassenVersicherung. It targets trainees and young professionals across all relevant channels, highlighting their unique strengths and individual potential.
The Jury‘s Statement
The Sparkassen-Finanzgruppe Hessen-Thüringen positions itself as a modern employer with the campaign "You define us" (“Du machst uns aus”), emphasizing diversity and individuality. The authentic approach to young talent is reinforced by involving real apprentices and employing innovative technologies such as AI for visual design. The cross-media implementation, ranging from cinema spots to social media content, combines emotional closeness with strategic precision. This project delivers a powerful statement on appreciation in the workplace.
