Virtual Exhibit XR
Winner
Excellence in Brand Strategy and Creation
Brand Digitalization
Details
Audi's multimedia offerings have always provided innovative impulses for the work of journalists and content creators. With the Virtual Exhibit XR based on the Apple Vision Pro, SXCES Communication is establishing another tool for global product and technology communication. This means that automotive technology is visualized in a fully immersive way and directly for production for individual contributions by international media representatives. Thanks to SXCES, Audi has been the first OEM to deliver extensive spatial experiences with the Apple Vision Pro since February 2024, setting standards in automotive press work.
The Jury‘s Statement
Audi demonstrates with the "Virtual Exhibit XR" how digital technologies can elevate the communication of complex content to a new level. The impressive integration of the Apple Vision Pro makes automotive technology immersive and intuitive to experience. The combination of technological progress, sustainable approach, and global applicability is convincing in its clarity and relevance. This project redefines digital brand communication with a fascinating blend of user orientation, efficiency, and design precision.
