Neuer Look für DulcoLax und DulcoSoft
Winner
Excellence in Brand Strategy and Creation
Brand Design – Packaging
Details
Nominated for German Brand Awards for the category of „Brand Design – Product Design“. How do you modernize a pharmacy-brand with more than 70 years of expertise? Our ambition is to deliver innovative aesthetically appealing and functional packaging design. We want to optimize the consumer experience in-store at a pharmacy and to strengthen the trust in our well-established pharmacy-brand. It's important to us that safety and convenient usage is given for our patients - so they can embrace a day full of possibilities.
The Jury‘s Statement
The modernization of the packaging designs for DulcoLax and DulcoSoft impressively demonstrates how tradition and innovation can be harmoniously combined. Through the deliberate use of clear design elements such as the calming wave shape and striking color segments, the brand becomes not only more visible on pharmacy shelves but also more user-friendly and trustworthy. The distinctive design language preserves the brand’s heritage while ensuring a modern and aesthetic appearance. This project excels through its strategic precision, design clarity, and high functionality.
