Dawonia. Jeder Tag ein Markenerlebnis.
Winner
Excellence in Brand Strategy and Creation
Internal Branding and Brand Academies
Details
Dawonia already shows its heart in its logo and creates an extraordinary brand identity. The company's core business is the construction and letting of residential property, with around 27,000 flats currently in its portfolio. 360 employees look after the properties and the tenants. They are Dawonia's brand ambassadors, living its values internally and communicating them externally. Internal branding creates a unique sense of unity. With a lot of heart and warmth.
The Jury‘s Statement
Dawonia, a company specializing in residential property rental and development, has established an outstanding internal brand identity with its project. Through workshops, the “DAWONIA FAIR Code of Conduct,” a new intranet, and an inspiring work environment, brand values such as warmth and responsibility are seamlessly integrated into employees' daily routines. Particularly impressive is the consistent involvement of the workforce to create a lasting sense of unity that resonates both internally and externally. This holistic integration of brand and corporate culture sets a benchmark.
