Shaping the Metaverse Brand Experience – ERGO schafft Standards für den virtuellen Raum
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
In the Metaverse - a bridge between the real and digital worlds - new opportunities abound for brands. ERGO leverages these opportunities and, as the first insurance company with its own Metaverse Branding Guideline, sets new standards. This approach ensures a consistent, recognizable, yet flexible brand identity - across virtual spaces, for avatars, and through digital interactions. Clear design rules and integrated storytelling bring ERGO to life in the virtual realm, creating a forward-thinking, brand-compliant, and user-friendly presence.
The Jury‘s Statement
ERGO, one of the leading insurance providers, redefines brand management in virtual spaces with its Metaverse Branding Guideline. By combining clear design principles, scalable design elements, and a sophisticated integration into immersive technologies, the project creates a distinctive brand identity. Particularly impressive is the consistent implementation across three levels – from narrative storytelling to interactive elements and atmospheric experiences. This approach ensures a consistent, future-oriented, and user-focused brand presence that sets benchmarks.
