Bundesliga Brand Comes Alive Reel
Gold
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
Get ready to experience the magic behind the Bundesliga, Bundesliga 2, and DFL Deutsche Fußball Liga like never before! Our in-house team of motion designers, designers, art directors, UX/UI designers and copywriters came together to create something special, now showcased in a stunning sizzle reel highlighting years of exceptional work. Straddling the line between media powerhouse and lifestyle brand, we’ve brought the vibrant energy of football to life in ways that are as fun as they are groundbreaking. See how we've turned the Bundesliga into more than just a sport! Don’t miss the creativity and passion fuelling every frame.
The Jury‘s Statement
The Bundesliga embodies dynamic, passion, and team spirit – values that have been brought to life in this project in a remarkable way. The team utilized cutting-edge design and animation techniques to unfold the brand identity in a powerful motion picture format. By authentically integrating fans and players and employing immersive technologies such as augmented reality, an emotional connection is established, making the brand unmistakable and relevant. This project excels through its consistent and aesthetically sophisticated execution, capturing the essence of the Bundesliga brand with precision and charisma. It sets a new benchmark in visual brand communication and demonstrates how strategic clarity and design excellence can harmonize to create a strong, identity-defining brand presence.
