MZA
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
The legend returns—louder than ever! Together with Revolte GmbH, MZA Meyer-Zweiradtechnik GmbH has brought the cult classic SIMSON roaring into the digital age. The mission: spark emotion, win over a new generation of fans, and deepen the sense of community. With nostalgic throwbacks, bold storytelling, and interactive challenges, we created a digital playground where SIMSON lovers can live their passion. The payoff? A 30% boost in brand awareness, skyrocketing social engagement, and a fan base more united than ever before.
The Jury‘s Statement
The revival of the iconic Simson brand demonstrates how a heritage brand can be reimagined in the digital space. With a cleverly orchestrated social media campaign combining nostalgic narratives with modern, interactive formats, an emotional connection was created with a diverse target audience. Particularly impressive is the community engagement, which not only activates but integrates users into the brand world through challenges and collaborations. The result is brand communication that transcends storytelling, positioning Simson as a lifestyle brand.
