Ruby Royale
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
tibits’ social media campaign “Ruby Royal – A Burger to Fall in Love With” redefines vegetarian and vegan dining by blending fresh, healthy, and delicious cuisine with innovative brand storytelling. Using creative, humorous, and emotionally engaging content, tibits is presented as modern, sustainable, and fun. The campaign achieved impressive sales and wide reach across social media, underscoring tibits’ commitment to quality, sustainability, and joyful dining.
The Jury‘s Statement
The brand tibits stands for fresh, healthy, and enjoyable vegetarian and vegan cuisine. With the campaign "Ruby Royal – A Burger to Fall in Love With," tibits demonstrates how brand communication on social media can be contemporary and effective. The humorous staging of a fictional character combines entertainment value with culinary quality in a charismatic way. Through the targeted use of multimedia channels, the campaign reaches a broad audience and positions tibits as a modern, sustainable brand that unites enjoyment and fun in dining. The outstanding strategic and creative execution sets this project apart and exemplifies how a brand can be subtly yet powerfully showcased on social media.
