Thank Job it’s Monday
Winner
Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns
Details
Stadtwerke Bochum is taking a bold and tongue-in-cheek approach to recruitment with a new employer branding campaign. “We need to be noticed by young people and show that we have long since left the dusty image of bureaucracy behind us,” says Managing Director Frank Thiel. Under the slogan “Thank Job it's Monday”, short mockumentary-style video clips can be found on social media channels and the website every Monday. Inspired by formats such as “Stromberg” or “Die Discounter”, two seasons of five episodes each were shot - with great commitment from the Stadtwerke employees in front of and behind the camera.
The Jury‘s Statement
Stadtwerke Bochum breaks new ground in employer branding with its humorous campaign "Thank Job it’s Monday." The mockumentary approach, inspired by well-known formats, combines authentic insights into everyday work life with a fresh, entertaining narrative style. Particularly noteworthy is the active involvement of employees, lending the project a credible and personal touch. The campaign impresses with a strategically clear focus, concise design, and impactful execution that directly resonates with younger audiences.
