Vom kleinen Händler zum internationalen Partner für eine nachhaltige Zukunft: RAW
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
RAW shows that great visions can grow from small beginnings. A small trader and raw materials' processor has become an international partner for expert advice and innovative product solutions in the areas of environmental protection, sustainable industrial processes and occupational safety. The brand strategy with the guiding principle “progress together” establishes RAW as first choice for the target groups of dealers, manufacturers and users from industry, traffic and transportation, construction, public sectors and municipal companies. The success: up to 57 % sales growth in relevant business areas – inconspicuous becomes pioneering.
The Jury‘s Statement
RAW demonstrates how consistent repositioning can unlock a company’s potential. With the guiding idea “Moving forward together,” RAW has developed a brand strategy that effectively combines ecological responsibility with economic relevance. A flexible corporate design, targeted communication measures, and an intuitive B2B portal create a clear and consistent brand identity. Particularly impressive is the ability to unite diverse target groups through thoughtful messaging and establish itself as a reliable partner. This project sets new benchmarks for sustainable and forward-looking brand management in the B2B sector.
