Dräger Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Brand
Details
Initially, a corporate design relaunch took place in May 2023. In order to establish this within the company and increase overall design capability, a design organization was set up to work on design topics at various touchpoints.
The Jury‘s Statement
Dräger, a globally operating company in the field of medical and safety technology, demonstrates with its brand relaunch how visual redesign can extend beyond pure aesthetics. The project impresses with a clearly structured design system that is both consistent and flexible, as well as with a refined brand message that strikingly conveys the company's values. Particularly noteworthy is the comprehensive integration of employees, who were involved not only as co-creators but also as ambassadors of the brand values. The combination of strategic clarity, aesthetic precision, and internal anchoring makes this brand project an outstanding example of excellent brand work.
