Tête de Moine AOP – just unique
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
For our campaign, we fully rely on this – known – hand movement that is necessary to operate the Girolle. In other words, we are building on the one-of-a-kind selling point of Tête de Moine AOP in a unique and creative way and at the same time conveying the cheeses values - tradition, regionality, quality and enjoyment.
The Jury‘s Statement
The campaign for "Tête de Moine AOP – juste unique" masterfully showcases the brand experience in a precise and charismatic manner. The iconic hand movement used for the Girolle becomes an identity-defining symbol that subtly and effectively communicates the values of tradition, regionality, quality, and enjoyment. With aesthetically refined execution, the campaign combines strategic precision with emotional resonance, standing out clearly from comparable projects. It demonstrates how differentiated brand work can create an unmistakable presence through clear visual and content-driven elements. Particularly impressive is the consistent connection between the product and brand values, which underscores the communicative strength of this work in a lasting way.
