Für dich und deine Herzenssache
Winner
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Credits
Company / Customer
Details
hassia represents refreshment, regionality, responsibility and genuine values. We want to make a difference with high-quality mineral water and social commitment. Our campaign "For you and your heart's desire" honours volunteers and organizations that achieve great things. Their commitment deserves recognition, and water unites us all. We have inspired people to become part of the campaign through POS activities, large-scale and full-column posters, radio spots, online and social media campaigns. The chance to win a year's supply of mineral water for yourself and a cause close to your heart got the message to the point.
The Jury‘s Statement
Hassia combines social commitment and brand communication impressively with the campaign "For You and Your Cause". Through a clear message and diverse communication measures such as posters, radio spots, and social media, the importance of volunteer work is brought to the forefront. The interactive participation strengthens the emotional connection to the brand and creates genuine closeness to the target audience. This project stands out for its strategic strength and the successful integration of responsibility, regionality, and contemporary brand management.
